****************** YOUR ACCOUNT INFO ****************** Company Name: Proffiliates, Inc Contact Name: Lauren Evans Reporting Site: http://affiliate.utatracker.com Username: lkrasnysf Password: (please change your password when you first visit the site for security reasons) ********************* EMAIL MARKETING RULES ********************* UptickAds believes that responsible emailing leads to higher conversion and better ROI so we ask that you follow our very simple and standard rules when you send our campaigns. *********** SUBJECTS *********** UptickAds realizes that picking the right subject is vital in penetrating inboxes, and although we offer few suggestions as to subject lines and these can be found in the document labeled ?subjects.txt? within each creative folder, we also offer you the ability to create your own subject lines as long as: ? They must comply with the CAN-SPAM Law enacted by congress on January 1st 2003. (http://www.spamlaws.com/federal/108s877.html) ? All subject lines must be approved by our compliance and publishing team prior to drops! Please send all subject lines suggestions to approvals@uptickads.com. ************** IMAGE HOSTING ************** We do NOT offer image hosting, and therefore we request that you host the images that are associated with each email creative on your own servers. ************************** Creative personalization ************************** You may choose to customize the email creative pieces by replacing the variables below by values inside your database. PERSONALIZATION FIELDS ttfnamett -->This is the person's first name ttlnamett -->This is the person?s Last name ******************** CAN-SPAM compliance ******************** You must comply with the CAN-SPAM Law enacted by congress on January 1st 2003. (http://www.spamlaws.com/federal/108s877.html) You must practice responsible opt-in only email marketing. You MUST have in your database for each record these pieces of information: Email Address Date and Time Stamp of when the record was collected The referring IP address that the record was collected with The Site URL where the record was collected at You must include your own removal mechanism within our creative below our own. You MUST honor each requests within the time frame imposed by the CAN-SPAM Law (http://www.spamlaws.com/federal/108s877.html) ************************* List Scrubbing / Removes ************************* Info related to this section is included in the document labeled removes.txt **************************** Linking to our landing pages **************************** Info and links related to this section are included in the document labeled links.txt ******************************* Seeding for Broadcast Approval ******************************* Before you start broadcasting your campaign it is recommended you send an approval email to approvals@uptickads.com. This is especially important so that our team can verify that your links, including unsub, are functioning and that the traffic is being tracked properly. Once our email compliance team has finished reviewing your seed they will reply to you and confirm proper tracking so you can proceed with your broadcast. Failure to send a test email may result in publisher assuming full responsibility for any issues that could occur. Thank you Compliance Team